Established in 2023, the inception of Bluhour was born from a shared passion for the ocean, a desire to shakeup stagnant surf wear for women, and a commitment to sustainability and community engagement. Inspired by the magical hour when the sky transitions from dusk to dawn, Bluhour is more than just a brand – it’s a beacon of transformation and endless potential.

At Bluhour, we are driven by a mission to provide women with swim and wetsuit designs that seamlessly intertwine style and functionality. Our silhouettes are designed with performance in mind to give you the confidence to conquer waves of any size without worrying about unexpected wardrobe mishaps.

Beyond just a brand, Bluhour is dedicated to fostering inclusivity, sustainability, and empowerment within the surf community. We have partnered with local and international surf organizations to redefine the essence of surfing and provide ways of giving back to the places and people that inspire our mission.We believe that by elevating and empowering women, we can create a ripple effect of positive change in the world. Join us as we #ownthenow and embrace the beauty of the present moment, one wave at a time.